about us
About Closable.ai
Most businesses don’t actually have a lead problem.
They have a follow up, tracking, and “who’s doing what next” problem.
Closable.ai exists to fix that.
We give founders and sales leaders a single source of truth for their pipeline, automated follow up that actually matches their sales process, and AI tools that make reps better instead of replacing them.
If you take sales calls, our job is simple: help you turn more of those conversations into revenue while protecting the human side of selling.
Pushing sales performance forward
At Closable.ai we build AI powered conversion systems that help small sales teams sell like a mature revenue organization.
Our services provide you clear pipelines, reliable follow up, and decision ready data so you close more of the opportunities you already have instead of chasing more leads.
Founded by Steven Werley, a former Army Ranger turned sales agency operator, Closable.ai is the result of years spent building custom systems for remote sales teams who wanted better performance without more admin work or tech overwhelm.
Our Approach
We approach every client with a learning mindset.
Before we suggest a single automation or dashboard, we study how you sell, how your buyers decide, and where deals quietly fall off the map. Then we design systems that support the way your team actually works instead of forcing you into a generic template.
From there we install AI and automation in the places that move the needle most: follow up, call reviews, task routing, and reporting. The result is a clean, dependable pipeline your team trusts and actually uses.
Our Mission
Our mission is to help good businesses close more of the opportunities they already have.
We do that by AI enabling sales teams with tools that keep every deal visible, every prospect followed up with, and every rep supported with clear next actions.
When sales teams are equipped with the right systems, they earn more, serve customers better, and build companies that last. Closable.ai exists to make that type of performance accessible to smaller teams, not just enterprise giants.
Our Vision
We believe the future of sales is simple:
Humans handle the conversations.
Systems handle everything else.
Our vision is a world where founders, sales leaders, and closers wake up knowing exactly what their pipeline looks like and what to do next, without digging through spreadsheets or guessing.
We’re building Closable.ai so sales teams can combine the best of AI and automation with ethical, human first communication that buyers actually enjoy.
Note from the founder
For years I ran sales teams the hard way.
We had talented closers, plenty of leads, and still watched deals slip through the cracks because our systems couldn’t keep up. Reps were updating spreadsheets, guessing on follow up, and wasting hours digging for information instead of talking to people.
I knew there had to be a better way.
Drawing on my background in computer science, marketing, and my experience as an Army Ranger and sales agency operator, I started building my own internal tools: automated follow up loops, AI call reviews, cleaner pipelines, and agentic workflows to handle research and reminders.
Those systems helped my teams hit higher show rates, better close rates, and more predictable revenue without burning out.
Closable.ai is the product of that journey.
If you’re serious about closing more of the opportunities already in front of you and you want systems that support your people instead of fighting them, you’re in the right place.
Steven Werley, Founder of Closable.ai
